Ticket, Please

Hollywood bad boy Shia LaBeouf’s latest film grossed premiered in Britain this weekend, and its total gross was seven pounds; the equivalent of one ticket. One. Ticket.

“Man Down,” a war thriller with Shia LaBeouf, grossed just £7 ($8.70) when it premiered in a single U.K. theater over the weekend, according to ComScore. That’s the equivalent of selling a single ticket, given that the U.K. Cinema Association puts the average movie admission cost in the country at £7.21.

“Poor Shia,” said Paul Dergarabedian, senior media analyst at ComScore. “That opening could be in the Guinness World Records or something.”

The film played in one location, Reel Cinema in Burnley. It was simultaneously released digitally on demand, making the theatrical release something of an afterthought. It launches on DVD and Blu-ray next month.

LaBeouf is a huge member of the Trump “resistance,” so obviously I’m not a fan of his work. I am, however, a fan of this epic failure. I could film myself pinching a loaf and sell at least a dozen tickets!

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