Thanks, Millennials

The head of L’Oreal is claiming makeup for men is a real thing, and it will be available worldwide in less than five years.

We’re through the looking glass here, people.

Male make-up counters could become a reality within five years, the UK boss of L’Oreal has said, as it is no longer a taboo for the “selfie generation”. Vismay Sharma, the cosmetics giant’s UK managing director, said that demand for make-up among men was growing fast.

Speaking about the industry as a whole, he said male-targeted counters in department stores and drug stores could be a reality in “five to seven years”.

According to Mr Sharma taboos are changing and make-up is becoming more accepted for men among what he describes as the “selfie generation”.

This is welcome news, because I truly need something to highlight my cheekbones. Personally, the lard isn’t cutting it.

8 thoughts on “Thanks, Millennials

  1. This shouldn’t be that surprising since men have been getting their eyebrows and other areas waxed just like women. Make-up seems the next logical step. Besides, in the bird kingdom, the men are the “pretty” ones with their bright plumage.


  2. Metoo – Hey, I like to manscape. Sue me!

    Proof – Check Little Italy.

    Cathy – You misspelled “pu**y.”

    Mike47 – More than one a minute, sadly.


  3. This could be a game changer Wyatt..Think about it, Gene Simmons has been wearing makeup for years and he has handled more box than UPS…I’m in


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