The head of L’Oreal is claiming makeup for men is a real thing, and it will be available worldwide in less than five years.
We’re through the looking glass here, people.
Male make-up counters could become a reality within five years, the UK boss of L’Oreal has said, as it is no longer a taboo for the “selfie generation”. Vismay Sharma, the cosmetics giant’s UK managing director, said that demand for make-up among men was growing fast.
Speaking about the industry as a whole, he said male-targeted counters in department stores and drug stores could be a reality in “five to seven years”.
According to Mr Sharma taboos are changing and make-up is becoming more accepted for men among what he describes as the “selfie generation”.
This is welcome news, because I truly need something to highlight my cheekbones. Personally, the lard isn’t cutting it.