Colonel Sanders Wept

Well, it’s not enough to simply purchase Kentucky Fried Chicken in Thailand. Nope, after you grab a bag of KFC, you can also now worm your way into a package of KFC incense sticks.

KFC Thailand believes it’s a great to pay homage to the gods. Yes, they actually say that.

Colonel Sanders’ secret recipe containing 11 herbs and spices is notoriously hard to replicate in the kitchen, let alone in incense sticks, but KFC Thailand claims to have achieved the impossible. Partnering with a number of scent and perfume experts, the Thai branch of the international fast food chain managed to come up with an incense stick formula that not only looks good enough to eat, but gives off the same aroma as KFC fried chicken when lit. The only problem is that you can’t buy these incense sticks, only win them.

I’m guessing the gods would not approve of raffles for incense sticks.

Pak Wansiri, CCO of marketing company Wunderman Thompson Thailand, said that the goal of this unique project was to get the KFC brand into the public’s attention for the Chinese New Year by taking advantage of a centuries-old tradition – the lighting of incense sticks to pay homage to the gods.

Creating fried chicken incense sticks turned out to be a lot more challenging than the team originally thought. Not did they have to replicate KFC’s 11 herbs and spices recipe, but they had to rely on food flavorings to achieve their goal. To do this, KFC Scent teamed up with Sense Laboratory Co.,Ltd. and Klinkasem Incense.

This sounds like blasphemy, and I’ll bet the gods will have a bone to pick with KFC.

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