2017: “We’re the most f**ked up year evah!” 2018: “Hold my beer.”
A Bangkok clinic that has drawn 100 men a month to its penis whitening service has caused a stir in Thailand, with social media users both baffled and alarmed by the phallic fad.
The Lelux Hospital, renowned for its body whitening expertise in a country obsessed with skin color, began offering the unconventional treatment six months ago after a male customer complained of “dark parts” on his groin.
The procedure, which uses laser whitening, got wide play on Thai television and social media after the hospital released images of a man undergoing the treatment.
The procedure costs $650 for five sessions, which is a lot of money to spend on whitening privilege.