The National Football League’s 2018 season opened Thursday night, and thankfully, millions of fans decided to ignore the game. The plummeting ratings were befitting the Philadelphia Eagles; a team full of racists and cop-hating social justice warriors.
With a 13.4/5 in the metered markets, the post-midnight ending game is down 8% from last year’s kickoff of September 7, 2017. In one of the lowest season openers ratingswise and facing portions of a cable news-covered rally by a very NFL critical President Donald Trump, last night’s game is not only down from last year, but 2016, 2015 and 2014 – all of which saw successive declines.
To add more injury to that, the 2017 8:42 PM ET-starting season opener between the victorious Kansas City Chiefs and New England Patriots ended up with a weak 7.7/29 rating among adults 18-49 and 21.8 million viewers. That was a double digit decline from 2016 and the worst total audience an opening game had since 2009.(H/T – AOSHQ)
From a ratings standpoint, Thursday night’s event was the least watched game since 2009. I’m sure the league’s inaction regarding the anthem protests and Nike’s endorsement deal with Colon Kaepernick played a significant role. The NFL is dying – although a little too slowly for my tastes – and I will be more than happy to shovel dirt on its grave.